
AI SMART SOLUTIONS FOR TRADESMEN
Better leads, happier customers, fewer repetitive calls.
Built by Tradies Who Became Tech Experts: AI Support Systems That Understand Your Business
You're a craftsman.You built your reputation on quality work, attention to detail, and delivering projects that last generations.But here's what's eating up your day instead:Answering the same pricing questions over and over. Scheduling consultations during your busiest hours.Chasing down leads who called at 7 PM when you were finally sitting down for dinner.Explaining your process to people who found you on Google at midnight.And the worst part?While you're juggling all this, you're losing money.Because for every call you miss, there's a competitor who picked up.For every Facebook message you answered 8 hours late, there's a potential $15K kitchen project that went somewhere else.Your admin staff is drowning.Your voicemail is full.Your website visitors bounce because nobody's there to answer their questions.You've got hundreds of past customers and old leads sitting in your email — people who already know you, trust you, or were interested at one point.And except for maybe a Christmas discount email, you never talk to them.You know you're leaving money on the table — you just don't have the time or team to fix it.
Slow response times: 24-48 hour delays turn hot leads ice cold
Dead contact lists: Hundreds of past customers you never reach out to
Hiring costs: Can't justify $40-50K/year for someone to answer basic questions
Lost leads: Miss evening/weekend inquiries when competitors are using automation
Time drain: 10-15 hours/week on repetitive questions that don't require your expertise
Scattered communication: Managing phone, email, website, and Facebook messages separately

That's exactly what Schaltworks AI does.We build custom AI chatbots for your phone line and website that handle customer inquiries like a seasoned employee — 24/7/365.Plus, we take care of your email marketing so you sell more to the people who already trust you.Not some generic "press 1 for sales" robot.Not another email tool you'll never use.A complete system that handles both new leads instantly and brings old ones back to life.And one that understands your business, speaks your customers' language, and knows the difference between a $2K repair job and a $50K custom build.The reason most AI tools fail for businesses like yours? They're built by people who've never done the work:We're not some Silicon Valley tech company trying to sell you software.We're former tradesmen who got sick of the same problems you're facing.We know how cabinet shops operate because we've worked in them.We understand your customers because we've talked to hundreds of them.So we built AI support systems AND email marketing specifically for businesses like yours — systems that feel natural, save you hours every week, capture leads you'd otherwise lose, and reactivate customers who already know your work.
Qualify leads automatically: The system asks the right questions (project type, timeline, budget range) and sends you only the serious inquiries worth your time — no more tire-kickers
Free up 10-15 hours per week: Stop answering "How much for a kitchen remodel?" for the 100th time. Your AI handles FAQs, pricing ranges, scheduling, and service explanations automatically
Never miss a lead again: Your AI assistant responds instantly to every phone call, website chat, and message — even when you're on the job site, with clients, or finally taking a Sunday off
Professional first impression, every time: Consistent, friendly responses that match your brand voice — your customers get answers immediately, and you look more professional than competitors who take days to respond
Reactivate dead leads: We set up campaigns that reach out to people who inquired 6-12 months ago but never moved forward — many are ready now
Stay top-of-mind with past customers: Regular (but not annoying) emails showcasing recent projects, seasonal tips, and maintenance reminders that generate referrals and repeat business
Nurture new leads: People who aren't ready yet get helpful content until they are — instead of forgetting you exist

We handle everything. You don't need to be tech-savvy or spend weeks learning software. Here's the process:Step 1: Discovery Call (30 minutes)We learn about your business — your services, your process, common questions you get, and what you want the system to handle. We also review your contact list and email needs. Think of it like scoping a custom project.Step 2: Custom Build (We Do the Work)We train your AI assistant on your specific services, pricing structure, and communication style. It learns to answer questions the way you would — whether that's about materials, timelines, or your booking process. We set up your email marketing campaigns — welcome sequences, reactivation emails, past customer nurturing, and seasonal promotions.Step 3: Integration & TestingWe connect the AI to your phone line, website, and any other channels you use. We import your contact list, clean up the data, and set up your email automation. We test everything thoroughly to make sure it handles real conversations and emails smoothly.Step 4: Launch & OptimizationYour AI assistant goes live and your first email campaigns start sending. We monitor performance for the first month and fine-tune responses and email content based on real customer interactions. You get ongoing support to keep everything running smoothly.
CRM Integration: Works with your existing tools or we can recommend simple systems that fit your workflow
Appointment Scheduling: Books consultation calls directly into your calendar without the back-and-forth
Phone AI: Answers incoming calls, screens leads, books appointments, provides basic pricing, and transfers qualified buyers to you
Website Chat: Engages visitors immediately, answers FAQs, captures contact info, and schedules consultations automatically
Insights Dashboard: See common questions, peak inquiry times, and conversation trends to understand what your customers want
Smart Lead Qualification: Asks the right questions to understand project scope, budget, and timeline — sends you detailed lead summaries
Past Customer Nurturing: Quarterly check-ins, maintenance tips, and "we miss you" campaigns that generate repeat business
Project Showcase Emails: Monthly emails featuring your recent work (we handle the writing and design)
Seasonal Campaigns: Holiday promotions, spring renovation reminders, custom campaigns for your busy seasons

Most AI companies are run by tech people selling generic tools.They've never measured a cabinet, dealt with a picky homeowner, or explained why a hardwood like white oak costs more than soft wood like pine.We have.Both of us worked in the trades before getting deep into technology and AI.We've been in your shoes — dealing with the feast-or-famine cycle, juggling job sites and phone calls, and watching leads slip away because we couldn't respond fast enough.That experience is why our systems actually work for cabinet and furniture makers:We speak your languageYour AI doesn't sound like a corporate robot.It uses the terminology and tone your customers expect from a professional woodworking business.We understand your sales processWe know you can't give exact quotes over the phone.The system qualifies leads properly and sets realistic expectations instead of making promises you can't keep.We know what questions you get asked"What's your lead time?""Do you work with local wood?""Can you match this Pinterest photo?"Your AI is trained on real conversations from businesses like yours.German precision meets trade expertiseWe build these systems like you build furniture — engineered properly, tested thoroughly, and built to last."Good enough." doesn't exist in our vocabulary.

Immediate time savings:- Reclaim 10-15 hours per week currently spent on repetitive inquiries
- Eliminate after-hours interruptions while still capturing every lead
- Reduce admin overhead without hiring additional staffMore leads converted:- 80% faster response times (instant vs. hours or days)
- 2-3x lead capture improvement from 24/7 availability
- Better lead qualification means you spend time only on serious buyersRevenue from dormant contacts:- 10-15% of old leads typically reactivate when properly followed up with
- Past customers generate 20-30% more referrals when you stay in touch
- Email campaigns typically generate 1-3 additional projects per quarterProfessional scaling:- Handle 2x or 3x the inquiry volume without adding staff
- Consistent customer experience regardless of how busy you are
- Data on what customers want helps you refine your offeringsExample Scenario:If you normally get 40 inquiries per month and convert 25% into projects (10 projects), here's what changes:Before AI Smart Solutions:
- You miss 10 inquiries (they called outside business hours)
- Spend 12 hours/week on initial conversations
- Lose 2-3 serious leads to faster competitors
- 500 contacts in your email doing nothing
- Never follow up with people who weren't ready 6 months agoWith AI Smart Solutions:
- You capture all 40 inquiries, system qualifies them and books consultations automatically
- You spend 3-4 hours/week only talking to pre-qualified leads
- Email campaigns reactivate 2-3 old leads per month who are now ready
- Past customers see your work regularly and refer 1-2 new clients per quarter
- You convert 30-35% because response time and professionalism improved
Time saved: 8-10 hours per weekAdditional projects: 3-6 per monthROI: First project typically covers 4-6 months of service

Book a free 30-minute strategy call.We'll analyze your current lead flow and your contact list, show you exactly how our AI Smart Solutions would work for your business, and give you a custom implementation plan — with zero pressure to buy.
Our Straight-Shooter Guarantee:We don't do high pressure sales calls.We'll give you honest feedback about whether this makes sense for your business.If we don't think we can deliver real ROI for you, we'll tell you straight up.We only work with businesses where we know we can make a genuine impact.


Linus Michael, Co-Founder & Trade Operations ExpertLinus spent a decade as a carpenter, working in workshops across Germany and Australia. Whether he was in a three-person family shop or a thirty-person operation, he saw the same pattern: talented craftsmen spending half their day answering phones, managing schedules, and drowning in admin work instead of building.That high-level operational perspective — gained from working across continents and company sizes — is now the foundation of how Schaltwerk designs AI systems. Linus ensures every solution actually works for how cabinet makers and furniture builders operate in the real world.His vision: A future where tradesmen can focus exclusively on their craft, with AI handling the energy-draining tasks that shouldn't require a master craftsman's attention.

Valentin Kurtenbach, Co-Founder & AI ArchitectValentin's path to Schaltwerk started in an unexpected place: as an industrial climber doing dangerous, skilled work that demanded complete focus. That experience taught him the value of staying in your zone of genius without distractions.After transitioning into AI consulting and design, he realized technology was exploding — but nobody was building for the people who actually work with their hands. So he combined his trade background with deep AI expertise to create systems that amplify craftsmanship instead of replacing it.As a creative problem-solver who genuinely appreciates the artistry of manual work, Valentin builds technology that's powerful yet simple — tools that serve builders instead of adding complexity.His vision: Merging the benefits of AI with the human essence of craftsmanship, so the art of what it means to be a woodworker can evolve without distractions.
© All rights reserved.